Competition Watch

Keeping tabs on what competitors publish is standard practice in any newsroom. But doing it manually across dozens of outlets, for every beat, is noise management disguised as editorial work.

Competition Watch automates it.

Skimmr crawls public pages of media sites you define: everything visible without a login or paywall and runs the content through the same filtering and classification pipeline as your other feeds.

That means you can apply topic filters to your competitors' output exactly as you would to any other source. If your team only cares about what a competitor publishes on climate policy or local politics, that's all that surfaces.

You're not wading through their full output to find the relevant slice.

The result is competitive awareness without the volume problem: your team stays informed about what others in the market are covering, without a separate monitoring workflow or a second tool.